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Focus HD , Smart Pro , Tripod Stabilo 100 mm

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BIRTV 2014, CABSAT 2015


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BirTV 2014 Beijing

Feb. 9, 2015

Confucius said, “If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people.”

Beijing’s 2014 International Radio, TV & Film Exhibition (BirTV) is growing every year. It is one of the most influential exhibitions for the Broadcast and Film industries in Asia.

BirTV 2014 had 519 major international brands attending, including: Arri, Sony, Red, Panasonic, Avid, Cooke, cmotion, Litepanels, Cartoni, Angénieux, Canon, Vitec, Zeiss, Atomos, Cinectech italiana, Miller, and Hitachi – just to name a few.

More than 58,500 visitors were said to have attended this 50,000 square meter Beijing venue. That would have been 10% more than 2013.

Among the exhibitors, FDT received positive comments from Christine Beal (Business Development Manager – AB Live/3D) at Thales Angénieux “This is my first time at BirTV, not Angénieux. I feel this is a very domestic exhibition which covers a wide range of supplies for the Broadcast & Cinema Industry. We had lots of very good level visitors, many of whom were also interested in our 3D equipment, expressing real enthusiasm about it. Many are already involved in 3D from top management to operators.

“Very few visitors spoke English, so it is vital to have a reliable Chinese translator available. There were a wide range of products–from the most mobile, lightweight equipment to the most sophisticated. Products exhibited included the newest and latest technologies in 3D, 4K, and even 8K demos. I was told visitor attendance may have been lower than 2013 but I cannot tell; I feel this is still a very good level and we have just had very busy and long days. I look forward to more work with the Chinese world.”

Another comment came from Shriro’s Managing Director, Egon Helder: “We had an expanded presence and our Shriro Imaging Video/Cine team made a strong showing at this year’s BirTV with a full portfolio, including Zeiss lenses, Cartoni Fluid Heads and tripods, HPRC cases, Vocas rigs and matteboxes, Broncolor HMI lighting and new exclusive partner for China: Atomos of Australia (field monitors and recorders). The team spread out an impressive display of live functioning video/cine equipment including cameras from Red, Sony, Canon, Nikon, Blackmagic Design, Panasonic and Hasselblad. Regular live entertainment, product presentations and lucky-draw sessions brought Shriro’s presence at this show to a new level.

This year, many visitors were coming to see the latest development of 4K production. Shriro Imaging exhibited the latest affordable 4K products to the Beijing audience.”

“We premiered the latest Carl Zeiss CZ.2 15-30/2.9 zoom lens in China, together with its predecessors, 28-80/2.9 and 70-200/2.9. These 3 zooms lenses cover both Super35 and Full Frame (24x36mm) formats and are ready for 4K production – as are the CP.2 Compact Prime lenses. The CP.2 and CZ.2 lenses are designed for all type of cameras (HDSLR to high end digital movie cameras).The Interchangeable Mount System (PL, EF, F, MFT and E) guarantees high flexibility for present and future use in any situation and for a wide range of camera platforms. With the affordable price level of CZ.2 Compact Zoom lenses, they will definitely be a wise choice for many cinematographers.”

“Our new entry this year was Atomos. For the first time Shriro brought in the entire Atomos product range of video recorders and field monitors in an interactive way. Atomos premiered its flagship Shogun 4K recorder in the China market with its capability to record 4K RAW video in easily available and affordable recording media. Another new product was the Ninja Star, a 130 gram lightweight recorder mainly designed for drone cameras or cameras on image stabilizers that have strict requirements on weight. Fourteen of these were given away as raffle prizes to 14 lucky visitors during the 4 days of the show.”

“… This year we displayed the latest products from Vocas for Sony A7s, which is a small and affordable 4K camera. The unique Vocas double handgrip and cage for Sony A7s provides easy and stable handling of this slim camera with the flexibility to add on other accessories to suit different shooting requirements. All Vocas rigs and matte boxes are 100% manufactured in the Netherlands, using high grade aero aluminum to tolerate the most vigorous and challenging shooting conditions, while remaining light and maneuverable by the videographer and cinematographer.”

Talking about products made in Europe, Egon added, “Shriro displayed Cartoni’s latest range for small-size 4K video cameras, including the Smartpro and Focus HD video head with Stabilo carbon fibre tripod. The Smartpro carries a maximum load of 6kg and the Focus HD carries 12 kg. These heads and tripods are light weight and affordable. Other tripods and Fluid Heads were displayed with cameras and lenses fully rigged to provide visitors a hands on experience and trial on Cartoni’s 100% Italian made and designed products.”

“We also had the new HPRC watertight and unbreakable range of professional multi-purpose cases from Italy. They provide effective protection from dust, water and corrosion for valuable equipment.”

Egon concluded by saying that Shriro Imaging will continuously develop its Video and Cine product portfolio to meet the ever-changing market needs in Hong Kong and China. The staff in Hong Kong, Guangzhou, Shanghai and Beijing offices provide professional support and services to Shriro customers.
BirTV 2015 will be held on 26th – 29th, August 2015 at the China International Exhibition Center (CIEC), Beijing. This will be a good excuse to come taste delicious flavors and the world renowned Chinese cuisine as well as to meet Chinese friends and colleagues. They work hard in a crowded country, play hard, seem to be in a rush all the time, and they enjoy life at its fullest and share that feeling with you.