Microsalon Italia 2016
March 29, 2016
Rome, March 19 – The fourth edition of Microsalon Italia took place March 18th and 19th, held in the oldest film school in Western Europe and one of the most important movie archives in the world: the “Centro Sperimentale di Cinematografia” – the Experimental Cinematography Center – founded in 1935 by Benito Mussolini, not the best example, but a proponent of the power of motion pictures.
Celebrities of the international film industry who graduated here in Rome at CSC include directors Michelangelo Antonioni, Pietro Germi, Gabriel Garcia Marquez and Juan Manuel Puig, actors Claudia Cardinale and Agostino De Laurentiis…better knowned as famed producer Dino De Laurentiis. Among the Cinematography alumni we can find multi award-winning cinematographer Vittorio Storaro, Luciano Tovoli and Nestor Almendros.
As it was last year, the show was organized by Daniele Nannuzzi, President of AIC (Associazione Italiana Autori della Fotografia Cinematografica – Association of Italian Cinematographers) with the help of Simone Marra and all AIC members.
This year the show hosted 33 exhibitors vs 54 the previous year, but attendance was higher: 3,657 registred visitors vs 2,500 in 2015, and as every year more walked in without registering.
AIC gave FDT some figures: 3,000 LED lights illuminated the halls, 72 hrs were needed to set up the booths with 156 meters of trusses, 2,000 meters of cables were layed and 800 sq meters of carpet were used, while 5,000 espressos were served at the bar. Last but not least, 8 stunning hostesses welcomeed the visitors towering from a total of 192 cm of spike heels stilettos – enough to shock Christian Louboutin!
This year’s main exhibitors were: ARRI, Canon, Sony, Leica, Panasonic, Panalight, Movie People and D-Vision, Cartoni, Piuma, REC, De Sisti, Transvideo, K5600, Aaton, Fujifilm, TAV, Blutek, Cooke, just to mention a few.
Technical conferences were held both days at the CSC auditorium, where Vittorio Storaro, AIC, ASC entertained the audience with a very interesting analysis on the transition from film to digital cinematography, while Luciano Tovoli (Aic Asc), Paul René Roested and Tony Costa presented IMAGO and the copyright laws in Europe.
Daniele Nannuzzi, “Deus Ex- Machina” of the show told FDTimes: “CSC is ‘the’ perfect location for Microsalon Italia, it’s as historical a motion picture landmark as Fémis (the French state film school is for Microsalon in Paris.”
Luciano Belluzzo, Cartoni’s Director of sales commented “This year all the exhibitors had a chance to talk and interact with professionals from the film and broadcast industries. Our feeling, unanimously with the other collegues, is that the show was very active and dynamic, frankly the opposite to the dormant Italian market.”